The hardcore audience is interested in playing short Sit & Go tournaments or long Multi-Table Tournaments. Most users install our apps to play and communicate-but others are keen to play at cash tables. Highlighting new features is crucial because poker is a core game with specific audiences divided by types of interest. We also regularly introduce features for different audience segments, and we update our ads to reflect new updates. Conversely, the UA team helps improve engagement and retention and provides insights on how different features can help an app succeed.

The product team helps the UA team analyze new features in many different dimensions. We have seen success from close collaborations between the product and UA teams on new product functionalities. You have to poach users from your competitors while safeguarding your loyal base.Īt KamaGames, everyone works on new approaches to help grow our share of the mature casino market. To scale your app, it is no longer enough to acquire new users.

This declining growth makes our user base very limited and picky. Recently, the volume of poker app downloads has slowed. We operate in a competitive niche market where new apps appear each year.

Lump sums from store revenue make social casinos look especially attractive. KamaGames is one of the key players in the Social Casino vertical, owing to its flagship titles Pokerist and BlackJackist. More than thirty new ad partners have been signed and added to the KamaGames portfolio with Veronica’s help, four DSPs, TikTok and Spotify among them. At KamaGames, Veronica searched for new partners for user acquisition and explored alternative ways of business development.

Veronica Menchitskaya is Business Development Manager at KamaGames, a European social mobile poker operator with 150 million players worldwide.

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